Work Isn't Over Once You're Published....

It's in the contract:

"The Authors agree to promote the Work to the best of his/her abilities...particularly in the first quarter following the Work's publication..."

Expect to find a similar clause in all your contracts, detailing your required participation in autograph sessions, interviews, and digital promotion on websites and social networking sites.

In the New York Times editorial, "I Wrote It, Must I Also Hustle It?" television personality and author Dick Cavett details his experience in having to promote his latest book, coming off of a dozen back-to-back radio interviews. We should all be so lucky, but what he drives home is the responsibility for authors to participate in promoting their work. Another article by Mr. Cavett details what many authors (including myself) have experienced: finding that stores haven't been able to sell your books, despite all the promotion you've done, not because they've been selling out but because they haven't been getting them from the publisher: "An Author’s Nightmare."

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